Design ExerciseTake an existing mobile app and re-design it with an improved UI.
Proposed ConceptMobile is a very focused user experience. Users interact with their device while easily being distracted on the go. Hence the experience had to deliver on the singular task, which was to add the item to a cart and all associated decisions that go with it, while lightly promoting relevant offers/discounts. The result was a simplification of a complex decision making process in mobile app environment.