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AACSB
Corporate Identity

AACSB Logo
AACSB Seal
AACSB Icons
AACSB Photography
AACSB Banner
AACSB Press Ad
AACSB Website
Problem
Association to Advance Collegiate Schools of Business (AACSB)—a membership organization to accredit schools of business—needed a corporate identity, and a seal, that would reflect a new strategic brand direction.
Solution
A visual expression of lines in movement, forming new and unexpected connections, was used as a brand expression. A color palette of bright blue and white was proposed to present an organization that is open, collaborative and inclusive. A modern sans-serif typeface was used to denote an global outlook that will stand the test of time.