ProblemDeSantis Briendel is a branding agency based in New York. Their client, Association to Advance Collegiate Schools of Business (AACSB)—a membership organization to accredit schools of business—needed a corporate identity, and a seal, that would reflect a new strategic brand direction.
SolutionA visual expression of lines in movement, forming new and unexpected connections, was used as a brand expression. A color palette of bright blue and white was proposed to present an organization that is open, collaborative and inclusive. A modern sans-serif typeface was used to denote an global outlook that will stand the test of time.